Minnesota Department of Employment and Economic Development

Buyer seeks a qualified vendor to provide comprehensive branding, marketing, video production, and website development services for the Paid Family and Medical Leave Division. The project includes developing brand identity, conducting user research, creating a responsive website, producing video content, developing marketing strategies, and creating toolkit materials for multiple audiences. Buyer requires the vendor to increase awareness of the new Paid Leave program before and after its January 1, 2026 launch.

• 3/27/2025 - Question Submission Deadline
• 4/1/2025 - Project Start
• 4/3/2025 - Proposal Due Date
• 1/1/2026 - Program Launch

• Conduct user research with diverse target audiences
• Develop comprehensive messaging style guide and visual brand guide
• Design and develop responsive, accessible website with CMS integration
• Produce six documentary-style storytelling videos up to three minutes long
• Create comprehensive marketing campaign across multiple channels
• Develop content toolkits for individuals, healthcare providers, and employers
• Implement accessibility standards throughout all deliverables
• Provide post-launch website support for twelve weeks
• Execute media buying strategy with allocated $250,000 budget
• Ensure all materials reach diverse language and cultural communities