Jamestown-Yorktown Foundation

Buyer seeks a digital advertising firm to provide account and buying services for two living history museums. The contractor will develop and implement digital advertising campaigns to promote the museums as essential attractions in the Williamsburg area. Services include digital media planning, creative adaptation, ongoing testing, and utilizing AI for targeting. The contract is for 5 years with two 2-year renewal options.

• 2/7/2025 - Pre-proposal conference
• 2/14/2025 - Questions due
• 3/14/2025 - Proposal Due Date
• 3/31/2025 - Anticipated contract award
• 4/2/2025 - Kickoff meeting
• 4/4/2025 - Digital advertising plans due
• 4/7/2025 - Advertising services commence

• Experience developing digital advertising campaigns for tourism museums/attractions in last 3 years
• Google-certified agency with Google-certified Account Executive on staff
• Experience collaborating successfully with clients on digital advertising initiatives

• Implement annual/seasonal/themed digital advertising campaigns
• Develop and implement digital media plans
• Adapt advertising creative for various digital platforms
• Implement ongoing advertising creative testing
• Utilize AI to identify and target high-potential customer segments
• Produce video content as needed within budget
• Make recommendations on future digital/mobile media options
• Collaborate with JYF staff and website management firm
• Provide monthly reporting and attend meetings
• Manage Google AdWords, social media, and search advertising