University of Central Missouri

The buyer seeks a partner to strategically plan, build, implement, and manage paid digital marketing services. The contract will run from April 10, 2025 through June 30, 2026, with options for renewal. The buyer requires an active partner to enhance performance of overall campaign investment. The chosen vendor will implement campaigns from start to finish, including strategy development, campaign management, and performance reporting. The buyer aims to address brand-specific and program-specific digital marketing campaigns separately within this RFP.

• 11/15/2024 - Issue Date
• 1/10/2025 - Proposal Due Date
• 4/10/2025 - Projected Notice to Proceed - Contract Execution

• Five years of experience providing Digital Marketing Services for higher education facilities
• 75% of work must be performed by the Contractor
• Identify a Project Manager and team for all services proposed

• Develop and present campaign strategy for brand and program-specific campaigns
• Build, launch, and manage approved digital marketing campaigns across multiple platforms
• Provide scheduled reporting on campaign performance, industry trends, and opportunities
• Implement Google Analytics conversion tracking and integrate with UCM's CRM
• Create transferable campaign management accounts with view-only rights for UCM
• Optimize campaigns to maximize budget and down-funnel actions
• Provide strategic guidance on digital marketing trends and opportunities
• Develop creative assets and copy for selected platforms (optional)
• Manage the entire process including building, testing, optimizing, and reporting
• Provide transparent monthly billing detailing ad spend by platform, campaign, and category