County of Dane

The buyer seeks marketing consulting services for Henry Vilas Zoo. The selected vendor will develop and execute marketing strategies, create campaigns, manage media buying, and support website development. Services will focus on local engagement, accessibility, and fundraising efforts. The contract includes ongoing zoo marketing services and a capital campaign through December 2025.

• 11/13/2024 - Release Date
• 12/20/2024 - Question Submission Deadline
• 1/3/2025 - Question Response Deadline
• 1/7/2025 - Proposal Due Date

• Develop marketing strategy and creative concepts for capital campaigns
• Create training manual for constituent database management
• Develop annual giving campaign across multiple channels
• Produce print and electronic marketing materials
• Create and execute comprehensive media plan
• Manage market research and evaluation
• Update and manage zoo website
• Produce video and audio content
• Support fundraising event marketing
• Develop campaign messaging and brand guidelines