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Telehealth Public Service Announcement and Reporting
Colorado Department of Health Care Policy and Financing
Buyer seeks to create and launch a public awareness campaign for telehealth services in rural northwest Colorado counties. The campaign aims to increase awareness and knowledge of telehealth services offered by local healthcare providers. Buyer requires development of culturally sensitive messaging, recruitment of trusted local messengers, and implementation across multiple communication channels. The project includes tracking campaign effectiveness and providing progress reports.
- 10/25/2024 - Written Inquiries Deadline
- 11/1/2024 - Proposal Due Date
- 11/3/2024 - Vendor Selection
- 12/1/2024 - PO Initial Term
- Experience creating, managing, executing, and evaluating public awareness campaigns within last 3 years
- Completed Voluntary Product Accessibility Template or third-party accessibility evaluation
- Develop a hyper-local awareness campaign plan for telehealth services
- Create and manage campaign messaging and promotional materials
- Recruit healthcare providers and community organizations as campaign messengers
- Implement and execute the awareness campaign for at least 6 months
- Track and evaluate campaign effectiveness using KPIs
- Deliver progress reports and a final summary report
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