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Enrollment Management and Marketing Services
10/25/2024
-
Portsmouth, Ohio
Shawnee State University
Buyer seeks enrollment management and marketing services to increase student enrollment for Fall 2025. Services include digital marketing, email campaigns, website development, and search optimization. Buyer aims to transition from current OPM provider to self-managed online programs. Consulting and professional development for internal teams are required to improve processes and sustain enrollment beyond 2025.
- 10/25/2024 - Proposal Due Date
- 10/29/2024 - University Review Completed
- 11/1/2024 - Contract Awarded
Refer to RFP
- Develop plan to reach enrollment targets for Fall 2025
- Execute digital marketing strategies including content, design, and placement
- Implement email marketing campaigns using Slate CRM
- Create website marketing templates and refresh brand
- Conduct search marketing and SEO optimization
- Transition from current OPM provider to self-managed online programs
- Provide consulting for recruitment, admissions, and marketing teams
- Improve processes for sustaining enrollment beyond 2025
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