Town of Garner

The buyer seeks a creative, qualified graphic designer, design firm, or agency to create a strong visual identity and brand for the town. The project includes developing brand standards, a brand manual, and an implementation timeline. The buyer aims to create an eye-catching, modern design logo that appeals widely and builds on the current graphic brand. The project must incorporate sub-brands and integrate the Garner Volunteer Fire-Rescue Inc. into the town government.

• 10/11/2024 - Questions Due
• 10/18/2024 - Proposal Due Date

• Experience formulating new brands based on research-driven methodology
• Experience with public engagement process
• Experience working with municipalities and/or government clients
• Experience working in Garner and with Garner Fire-Rescue Department

• Create visual identity, brand standards, and brand manual
• Develop implementation timeline with executable milestones
• Incorporate sub-brands (departments) and Garner Volunteer Fire-Rescue Inc.
• Design eye-catching, modern logo building off current graphic brand
• Include Town Council and public input in development process
• Provide style guide for graphics and templates for day-to-day operations
• Conduct trademark and copyright searches for proposed brand elements
• Define brand implementation activities and ongoing communication strategies
• Engage residents, businesses, and local community leaders
• Create new brand for Garner Fire-Rescue Department