City of Cottonwood

The buyer is seeking proposals for tourism and destination marketing services for 'Visit Cottonwood'. The selected firm will be responsible for maximizing marketing opportunities, public relations, and social media engagement to attract more visitors to the region. The buyer aims to expand its digital footprint and increase awareness among journalists, media representatives, and social media influencers. The project focuses on sustainable growth and promotion of the DMO, balancing tourism promotion with preventing over-tourism.

• 9/24/2024 - RFP Release Date
• 10/8/2024 - Deadline for Questions
• 10/17/2024 - Proposal Due Date

• Develop and implement social media/digital marketing plan
• Coordinate with Arizona Office of Tourism for rural marketing cooperative
• Engage with travel writers, editors, and journalists for FAM tours
• Create digital and print advertising for Visit Cottonwood
• Provide monthly press releases to statewide and national media outlets
• Manage and update Visit Cottonwood website content
• Analyze data and provide monthly tourism reports
• Represent the destination at travel/trade shows
• Increase bed tax revenue through targeted marketing efforts
• Develop and cultivate earned media coverage