Walton County Tourism Department

The buyer seeks professional services to create a 5-year destination strategic plan for 2026-2030. The plan will guide tourism management and provide recommendations on using Tourism Development Tax funds. The project includes conducting research, stakeholder engagement, and delivering a final strategic plan. The buyer aims to align funding with community goals, identify infrastructure gaps, and develop strategies for managing visitation and marketing programs.

• 10/2/2024 - Quote Release Date
• 10/16/2024 - Proposal Due Date

• At least five years of experience in tourism destination planning
• Demonstrate measurable success in similar projects
• Have resources to manage an account of this size

• Conduct interviews and surveys with tourism stakeholders
• Assess tourism assets and infrastructure
• Lead workshops on destination vision and goals
• Conduct research on comparable destinations for benchmarking
• Develop advocacy plan to strengthen industry partnerships
• Evaluate current tourism product and growth opportunities
• Analyze regional infrastructure's ability to support increased visitation
• Conduct SWOT analysis for Walton County tourism
• Prioritize tourism infrastructure improvements
• Assess South Walton brand awareness relative to competitors