City of Richmond

The buyer seeks a qualified service provider to administer a Buy Local campaign using a rewards-based program for small businesses. The campaign aims to support local businesses recovering from the COVID-19 pandemic by encouraging residents to shop locally. The selected provider will offer a platform to manage rewards distribution, track consumer engagement, and support City administrators in overseeing the program. This initiative intends to bolster local economic resilience, enhance community pride, and increase visibility for local businesses.

• 10/2/2024 - Release Date
• 10/16/2024 - Proposal Due Date
• 11/30/2024 - Expected Start Date
• 12/31/2026 - End Date

• Demonstrated experience in providing a platform for Buy Local campaigns
• Expertise in managing reward-based incentive programs
• Experience in handling rewards processing and customer support

• Develop and manage a rewards-based incentive program for local spending
• Create a public-facing mobile app for earning and redeeming rewards
• Implement a platform for City administrators to manage program parameters
• Provide support to customers and City administrators
• Ensure compliance with City/State/Federal/ARPA guidelines
• Create a business directory within the platform to promote local businesses
• Integrate platform with Customer Relationship Management (CRM) solution
• Track consumer engagement and produce analytics
• Develop marketing strategies to promote the Buy Local campaign
• Provide training and support for participating local businesses