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Marketing, Media Planning, Public Relations and Community Outreach Services
College of Southern Nevada
The buyer seeks a qualified marketing and public relations agency to support its Office of Marketing and Communications. The agency will plan, create, and implement comprehensive marketing and PR strategies to increase student enrollment and brand awareness. Services include advertising campaigns, media planning, creative development, and public relations targeting key audiences including traditional and non-traditional students. The buyer emphasizes the need for cultural competence in engaging the Hispanic community.
- 9/24/2024 - Questions Due
- 10/2/2024 - Questions Answered and Addendums Due
- 10/15/2024 - Proposal Due Date
- Develop marketing and branding campaigns to increase student enrollment
- Provide graphic design and multimedia production services
- Manage public and media relations
- Conduct market research and analyze trends
- Create content for broadcast, print, social and digital media
- Coordinate photography and videography representative of CSN
- Draft and distribute press releases and media alerts
- Develop and monitor annual budget and campaign calendar
- Measure online analytics and digital campaign effectiveness
- Target Hispanic community with culturally competent strategies
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