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JJC Brand Refresh and Targeted Communication Strategy
10/11/2024
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Joliet, Illinois
Joliet Junior College
Buyer seeks to refresh its brand and implement targeted communications strategies. The project involves transitioning to the 'JJC' name, developing a new brand strategy, creating innovative creative concepts, and executing a comprehensive rollout plan. The buyer aims to enhance its market position, craft compelling narratives, and effectively reach diverse audience segments through tailored communication plans.
- 9/30/2024 - Last date for submission of questions
- 10/3/2024 - Responses to questions provided
- 10/11/2024 - Proposal Due Date
- 10/15/2024 - JJC Evaluation Team reviews proposal
- 10/23/2024 - Possible presentations by top short-listed firms
- 12/12/2024 - Notification of Award
Refer to RFP
- Develop brand strategy and messaging framework
- Create innovative creative concepts including logos and taglines
- Design comprehensive brand rollout plan
- Craft compelling narrative for diverse audience segments
- Assess and update brand elements across platforms
- Gather internal feedback on new logo and messaging
- Develop targeted communication plans for specific audiences
- Update brand style guide with new visual and verbal identity
- Recommend strategies for enhancing campus branded elements
- Outline phased approach for replacing legacy brand materials
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