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Marketing Support Services at Fresno Yosemite International and Fresno Chandler Executive Airports
City of Fresno Airports Department
The buyer is seeking a qualified firm to provide marketing support services for Fresno Yosemite International Airport and Fresno Chandler Executive Airport. The services include developing marketing strategies, advertising, digital media, and website support. The successful proposer will focus on generating awareness of air service options and promoting the airports' strategic position. The contract will be for three years with two additional one-year options.
- 9/3/2024 - RFP Release
- 9/24/2024 - RFP Questions Due
- 10/1/2024 - City Responses to RFP Questions
- 10/8/2024 - Proposal Due Date
- 10/28/2024 - Potential Oral Interviews
- 11/8/2024 - Contract Awarded
- Minimum of 3 years' experience under the current business name of similar scope and size
- Develop and implement overall marketing strategies
- Provide creative services for advertisements across various media
- Support promotion of air service and targeted advertising campaigns
- Develop customizable presentations and messaging materials
- Assist with creating videos as directed by the Airport
- Support marketing efforts for programs like FAT Forward terminal expansion
- Design specialty/branded items for airlines and promotional giveaways
- Provide website design and content management assistance
- Create a mobile application for the Airport
- Assist with digital media services and content generation
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