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Marketing Support Services at Fresno Yosemite International and Fresno Chandler Executive Airports

10/8/2024
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Fresno, California

City of Fresno Airports Department

The buyer is seeking marketing support services for Fresno Yosemite International and Fresno Chandler Executive Airports. The scope includes developing marketing strategies, providing creative services, supporting air service promotion, and managing digital media. The contract will be for three years with two additional one-year options. The buyer aims to increase awareness of air service options and promote the airports as gateways to national parks.

  • 9/24/2024 - RFP Questions Due
  • 10/1/2024 - City Responses to RFP Questions
  • 10/8/2024 - Proposal Due Date
  • 10/28/2024 - Potential Oral Interviews
  • 11/8/2024 - Contract Awarded
  • Minimum of 3 years' experience under current business name of similar scope and size
  • Develop and implement overall marketing strategies
  • Provide creative services for advertisements across various media
  • Support promotion of air service and routes served from FAT
  • Develop FAT Forward marketing campaign with collateral materials
  • Create customizable presentations for various audiences
  • Assist with website design and content management
  • Create mobile application for the Airport
  • Provide digital media services to engage with the public
  • Develop and implement media-buying strategy
  • Provide on-call marketing and advertising related services

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