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Production Agency for Tourism Industry Recovery
10/4/2024
$275,000 minimum through Dec. 31, 2026
Hattiesburg, Mississippi
Visithattiesburg
The buyer seeks qualified firms to produce messaging, ad design, and placement strategy for their leisure travel market. The project aims to support tourism recovery efforts following COVID-19 impacts. The buyer intends to contract with two agencies: one for overall branding and media placement, and another local agency for support and smaller projects. The contract will be funded through federal ARPA dollars for Mississippi Tourism Recovery.
- 10/4/2024 - Proposal Due Date
- 12/31/2026 - Contract End Date
Refer to RFP
- Update and publish destination guides, brochures, and marketing materials
- Create new marketing assets including photos, videos, and testimonials
- Develop campaigns for niche visitor segments based on travel trends
- Create and promote 'Stay & Play' packages
- Execute digital, print, broadcast, and social media marketing campaigns
- Target potential visitors through programmatic buys
- Create printed direct mailing pieces
- Update in-market signage/kiosks at attractions and hotels
- Secure contracts with Online Travel Agency (OTA) as needed
- Create and place billboard ads in key visitor markets
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