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Marketing and Communications Agency to Launch College of Osteopathic Medicine

9/30/2024
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Greeley, Colorado

University of Northern Colorado

The buyer seeks a marketing and communications agency to create and launch a comprehensive strategy for their new College of Osteopathic Medicine. The agency will develop brand awareness, attract students and faculty, and align with the buyer's strategic goals. The project includes market research, messaging development, tactical planning, and ongoing recruitment campaigns. The agency will also implement public relations efforts to drive earned media coverage.

  • 9/12/2024 - Questions Due
  • 9/30/2024 - Proposal Due Date
  • 10/7/2024 - Finalist Presentations
  • 10/7/2024 - Best and Final Offers
  • Successful marketing strategy expertise for launching new medical schools
  • Deep expertise in comprehensive marketing and communications planning for collegiate-level medical schools
  • Conduct market research and target audience analysis
  • Develop comprehensive marketing and communications launch strategy
  • Create core messaging including value propositions and taglines
  • Design tactical launch plan with digital and print assets
  • Implement public relations strategy to drive earned media coverage
  • Build brand awareness campaign prior to student recruitment
  • Create student-focused website for recruitment
  • Develop and optimize ongoing recruitment marketing campaigns
  • Coordinate media relations efforts including press releases and outreach
  • Provide strategic recommendations for creating newsworthy content

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