Louisville Metro Government Office of Resilience and Community Services

Buyer seeks a qualified branding and marketing consultant to create community awareness of homeless services. The project involves developing a branding strategy, designing a multi-channel marketing campaign, and implementing tailored messaging. The consultant will conduct a brand audit, create visual identity elements, and establish performance measurement strategies. The goal is to communicate how to access services and mitigate homelessness by responding to community members in crisis.

• 9/23/2024 - Question Period Start
• 9/24/2024 - Question Period End
• 9/25/2024 - Proposal Due Date

• Conduct a brand audit and analysis
• Develop improved branding strategy including messaging and visual identity
• Design multi-channel marketing campaign (logos, flyers, media resources)
• Implement tailored messaging for community awareness
• Create strategies to communicate division's goal of mitigating homelessness
• Develop messaging on how to access homeless services
• Design visual elements for brand identity (logos, flyers)
• Create media resources for marketing campaign
• Establish clear KPIs and measurement strategies
• Provide reporting and analysis approach for campaign performance