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Digital Marketing Services for Tourism Promotion in Columbia County, NY

9/25/2024
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Hudson, NY

Columbia County Central Services

Buyer seeks digital marketing services to promote tourism in Columbia County, NY. The project aims to increase visitor arrivals, enhance the county's visibility as a tourist destination, and drive engagement across digital platforms. The selected agency will develop and execute comprehensive digital marketing strategies, including SEO, content creation, paid advertising, and email marketing campaigns. The contract will be for one year with the possibility of two one-year extensions.

  • 9/16/2024 - Questions Due
  • 9/25/2024 - Proposal Due Date
  • 1/1/2025 - Contract Start
Refer to RFP
  • Develop digital marketing strategy aligned with tourism goals
  • Perform search engine optimization to improve online visibility
  • Create and manage ADA-compliant social media content
  • Execute paid advertising campaigns across various platforms
  • Conduct email marketing campaigns to engage potential and past visitors
  • Monitor analytics and provide quarterly effectiveness reports
  • Implement strategies to increase visitor arrivals
  • Enhance visibility of Columbia County as a tourist destination
  • Drive engagement across digital platforms
  • Provide ROI and detailed analytics on project success

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