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Business Attraction Public Relations Agency, Brand Repositioning and Event Management
Rhode Island Commerce Corporation
Buyer seeks a qualified firm to provide public relations, advertising, and event management services for business attraction initiatives and brand repositioning. The selected agency will develop and execute comprehensive PR and creative strategies, cultivate media partnerships, and conduct brand analysis and audience research. The project aims to increase awareness of the buyer as a resource for business success in Rhode Island and promote the state's long-term economic prosperity.
- 9/6/2024 - Questions Due
- 9/12/2024 - Answers Posted
- 9/24/2024 - Proposal Due Date
- Five years' experience working in economic development
- Strong reputation for excellent advertising and public relations work in U.S.
- Familiarity with Rhode Island's economy and key industries
- Established within U.S. economic development industry
- Demonstrated relationships with business trade media and trade shows
- Develop and execute public relations and creative strategy
- Cultivate partnerships with sector-oriented media and economic development reporters
- Provide research and analytics on best practices and story trends
- Execute comprehensive brand repositioning strategy
- Provide copywriting services for various marketing materials
- Develop and implement social media strategy
- Plan and manage business attraction events
- Conduct brand analysis and audience research
- Develop strategic messaging and engagement strategies
- Implement monitoring and measurement tools
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