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Marketing and Promotion Services
City of Fruita
The buyer is seeking professional advertising and marketing services for the City of Fruita. The project involves developing a strategic marketing plan, managing paid marketing efforts, and promoting various recreational activities and destinations. The successful proposer will be responsible for creating comprehensive reporting strategies and leveraging funds for an ongoing marketing program. The buyer aims to enhance tourism and promote its natural resources, festivals, and family-friendly attractions.
- 9/11/2024 - Deadline for Questions
- 9/16/2024 - Addenda Posted
- 9/20/2024 - Proposal Due Date
- 9/26/2024 - Committee Review
- 10/10/2024 - Interviews
- 10/24/2024 - Final Selection
- 1/1/2025 - Work Begins
- Develop strategic consumer marketing plan
- Administer GoFruita's paid marketing efforts monthly
- Analyze and recommend specific marketing mediums
- Develop strategies to maximize funds for ongoing marketing
- Create comprehensive reporting strategy
- Draft bimonthly GoFruita newsletter
- Promote recreation, sporting activities, and festivals
- Develop strategy for free advertising and sponsorships
- Make presentations to staff and councils
- Market natural resources, paleontology sites, and family-friendly destinations
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