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Curriculum / Program Marketing Consultant

9/19/2024
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Cookeville, Tennessee

Tennessee Technological University

Buyer seeks a qualified firm to provide data-informed academic program growth opportunities through market analysis and consultation services. The consultant will conduct market analysis, evaluate current programs, identify new opportunities, and provide software for ongoing market analysis. The project includes establishing a market intelligence platform, analyzing the current academic program inventory, and developing a sustainability plan for continued use of the platform.

  • 8/30/2024 - Disability Accommodation Request Deadline
  • 8/30/2024 - Written Question/Comments Deadline
  • 9/5/2024 - Tennessee Tech Responds to Written Questions/Comments
  • 9/19/2024 - Proposal Due Date
  • 10/7/2024 - Technical Presentations by Proposers
  • 10/25/2024 - Tennessee Tech Issues Intent to Award Letter
  • 11/4/2024 - Contract Execution
  • Must have proven track record working with accredited institutions of higher education
  • Must not be under contract for similar services with competing public postsecondary institutions
  • Conduct market analysis relative to state, regional, and aspirational peers
  • Analyze current program offerings performance relative to market demand
  • Align current programs with workforce needs
  • Identify new academic program opportunities
  • Consult on curricular efficiency and academic program optimization
  • Establish market analysis software with real-time, continuous access to data
  • Provide software integration through robust and individualized training opportunities

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