Borough of Matawan

The buyer is seeking proposals from qualified branding firms to provide comprehensive branding services. The project involves developing a new logo, tagline, brand guidelines, and other branding elements to enhance the Borough's identity and visibility. The scope includes brand discovery, strategy development, identity design, and website design. The buyer aims to create a distinctive and cohesive brand identity that reflects the unique character and vision of the Borough of Matawan.

• 9/12/2024 - Proposal Due Date

• Conduct stakeholder interviews, focus groups, and surveys
• Develop brand positioning statement and architecture
• Create new logo and tagline
• Produce comprehensive brand guidelines
• Design user-friendly and visually appealing website
• Develop implementation plan for new brand
• Provide training and support for website content management