Plan International

Buyer seeks to develop a content library for their Futures For Youth initiative. The project involves creating campaign and organic communication materials targeted at young donors. Buyer requires creation of video and static content, working with youth storytellers, and developing marketing materials. The goal is to increase unrestricted fundraising revenue from Millennial and Gen Z audiences.

• 8/21/2024 - RFQ launch date
• 9/11/2024 - Proposal Due Date

• Proficient in creating fundraising content for younger digital demographics
• Intimate knowledge of social media platform requirements
• Ability to work sensitively with young storytellers
• Experts in video and photo editing software
• Competent project and account managers
• Knowledgeable in anti-racist and anti-colonial content gathering strategies
• Proven experience with similar briefs for INGOs
• Proficiency in content gathering and editing in Plan International's programme countries

• Develop campaign and organic communication materials for Futures For Youth initiatives
• Create static and video bite-sized, lo-fi and raw content
• Work with youth mobile journalists to direct and capture storytelling
• Edit stories into short, digestible videos for digitally-focused youth audience
• Develop static units (photo-based and text-based)
• Support development of marketing campaign and associated materials
• Create off-shelf asset library for fundraising and communication efforts