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Public Awareness Educational Campaign for CHP Office of Community Outreach and Media Relations
California Highway Patrol
The buyer seeks proposals for developing and implementing a Public Awareness/Educational Campaign on teen distracted driving. The campaign aims to educate, increase awareness, and reduce traffic crashes, fatalities, and injuries statewide. The buyer requires a professional non-profit contractor to create cutting-edge and cost-effective educational programming activities. The campaign should reach California's diverse population and influence attitudes about distracted driving incidents.
- 8/27/2024 - Proposers' Questions Due
- 8/29/2024 - Response to Proposers' Questions
- 9/4/2024 - Notice of Intent to Award
- 9/4/2024 - Proposal Due Date
- Must be a Non-Profit Entity/Business
- Three years of direct experience training law enforcement clients
- Three years of experience providing evidence-based teen resources
- Three years of experience developing and delivering safety programs
- Two account team principals with 5+ years relevant experience
- Develop and implement public awareness/educational campaign
- Create cutting-edge and cost-effective educational programming activities
- Educate and increase awareness of teen distracted driving
- Develop campaign to reach California's geographic and demographic diversity
- Issue information and influence attitudes about distracted driving incidents
- Reduce traffic crashes, fatalities, and injuries statewide
- Engage and educate public to drive alternative behaviors and solutions
- Utilize strategic cost-effective mix of delivery systems and messaging
- Provide advertising services for Teen Distracted Driving Program
- Manage campaign budget and timeline
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