The University of Kansas

The buyer seeks digital marketing services for online university academic degree programs. The project aims to enhance online presence, drive targeted traffic, and meet enrollment goals. The scope includes paid digital advertising, content creation, and strategic planning. The buyer requires a comprehensive digital marketing strategy to increase brand visibility, generate leads, and optimize advertising spend.

• 8/9/2024 - Questions Due
• 8/16/2024 - Pre-Proposal Conference
• 8/28/2024 - Proposal Due Date
• 11/1/2024 - Contract Execution

• 5 years in digital marketing business with documented evidence
• 5 years experience with higher education and online educational program marketing
• Completed 5 comparable contracts within past 5 years
• Experience working on an escalated timeline
• Understand sales & marketing strategy for target audience planning

• Develop comprehensive digital marketing strategy for online degree programs
• Execute paid advertising on platforms like Google, Meta, and LinkedIn
• Create content and implement strategic planning for marketing campaigns
• Optimize advertising spend for maximum ROI
• Provide regular performance reports and insights
• Conduct market analysis and define target audiences
• Create landing pages and web-based forms for lead generation
• Implement email follow-up system for leads
• Continuously optimize campaigns based on data-driven insights
• Collaborate with KU Marketing Communications for creative development