The University of Texas Medical Branch at Galveston

Buyer seeks a Public Relations Firm to enhance its reputation, promote its brand, attract patients and staff, and manage public perceptions. The firm will develop and implement PR strategies, provide media coaching, and elevate the buyer's brand locally and globally. The scope includes press releases, media relations, influencer partnerships, and stakeholder engagement. The firm will also establish KPIs and deliver regular performance reports.

• 7/31/2024 - Pre-Proposal Conference
• 8/9/2024 - Deadline for Questions/Concerns
• 8/23/2024 - Proposal Due Date

• Ten years of experience in planning, executing and delivering successful Strategic Public Relations campaigns
• Extensive experience working with academic medical centers or large tertiary care hospitals
• Strong presence in the Greater Houston market without conflicts
• Established relationships with journalists and news executives at local, regional, national and international levels

• Develop a comprehensive PR strategy aligned with UTMB's goals
• Design and implement targeted PR campaigns to promote UTMB's initiatives
• Provide media coaching for UTMB executives
• Write and distribute press releases to relevant media outlets
• Pitch stories to journalists, bloggers, and influencers
• Prepare media kits including press releases, background, FAQs, and images
• Identify and collaborate with appropriate social media influencers
• Manage stakeholder engagement and foster positive relationships
• Establish and monitor key performance indicators for PR activities
• Deliver regular reports on PR activities, media coverage, and impact