Visit Oxford

Buyer seeks a qualified public relations agency to support strategic communications, media relations, and public relations priorities. The agency will assist in developing and supporting public relations and media efforts to maximize communications aimed at key domestic reporters and media outlets. The contract will be funded through federal ARPA dollars for Mississippi Tourism Recovery initiatives. The selected agency will work on evaluating campaign messages and executing complementary strategies for at least 24 months.

• 7/31/2024 - Final day to submit questions
• 8/2/2024 - Questions answered
• 8/9/2024 - Final day to submit Notice of Intent to Bid
• 8/16/2024 - Proposal Due Date
• 8/19/2024 - Proposals evaluated
• 8/26/2024 - Agency interviews
• 9/16/2024 - Agency selected and contract negotiations begin
• 10/1/2024 - Work begins

• Generate national press coverage for Oxford
• Develop and maintain targeted media list
• Pursue positive stories and respond to inquiries across all media forms
• Elevate Visit Oxford executives as tourism industry leaders
• Identify industry trends to shape messaging
• Develop communications strategies to support Brand USA programs
• Provide media training for executives and senior staff
• Establish relationships with influential media, bloggers, and influencers
• Host press room for high-resolution images and videos on Visit Oxford website
• Provide crisis and issues support