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Marketing Agency of Record
8/16/2024
-
Columbia, MO
The Curators of the University of Missouri
The buyer seeks a Marketing Agency of Record for MU Health Care. The agency will develop brand identity, provide marketing strategy, create multi-channel campaigns, and manage media buying. The buyer requires an experienced partner to enhance their brand position and execute effective marketing initiatives. The agency will work closely with the buyer's internal teams to align efforts and maximize campaign performance.
- 7/16/2024 - RFP Issue Date
- 7/26/2024 - Question Submission Deadline
- 8/16/2024 - Proposal Due Date
- Experience with academic health centers
- Use of current media research
- Principal account contact with 5+ years marketing experience
- $5 million annual media billings
- No other health system client within 100 miles
- Develop and refine brand identity
- Conduct market research on brand perception
- Provide strategic marketing consulting
- Develop and execute integrated marketing campaigns
- Create compelling content and creative assets
- Manage campaign timelines, budgets, and deliverables
- Measure and report on campaign performance
- Develop and implement media buying strategies
- Negotiate and purchase media across various platforms
- Collaborate with CRM team to align media and tracking
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