City of Laredo Purchasing

The buyer seeks a full-service advertising/marketing firm to strengthen continuing marketing efforts for Mexico tourism. The goal is to increase brand awareness, overnight stays, website traffic, and social media interactions for Laredo as a destination. The agency will develop creative concepts, manage media buys, implement PR efforts, and provide digital marketing services. Regular reporting and analytics are required to measure campaign performance.

• 7/23/2024 - Issue Date
• 8/5/2024 - Questions Deadline
• 8/13/2024 - Proposal Due Date

• Minimum of five years' experience in tourism marketing

• Develop and execute multi-media marketing plan for Mexico tourism
• Create advertising and promotional concepts for traditional and digital media
• Manage media buys and negotiate added value
• Implement public relations efforts including media coverage and press releases
• Provide digital marketing services including paid ads and social media management
• Develop content for website, blog, and e-newsletters
• Coordinate influencer marketing campaigns
• Provide videography and photography creative direction
• Deliver regular reporting and analytics on campaign performance
• Attend quarterly meetings in Laredo and provide weekly status updates