Recreational Boating & Fishing Foundation

Buyer seeks a marketing agency to create, execute, and evaluate a co-branded digital marketing campaign for the Minnesota Department of Natural Resources. The campaign aims to recruit, retain, and reactivate anglers and boaters in Minnesota. The agency will develop a media plan, recommend target audiences, and provide metrics. The campaign will focus on reaching women, girls, and families to encourage fishing participation.

• 7/26/2024 - Date of Issuance
• 8/2/2024 - Proposal Due Date

• Create and execute a co-branded digital marketing campaign
• Develop a media plan to recruit, retain, and reactivate anglers and boaters
• Recommend target audiences and media mix
• Provide potential impressions, clicks, and other metrics
• Collaborate on campaign messages and ad creative
• Create necessary creative assets in collaboration with state agencies
• Execute ads after approval from State and RBFF
• A/B test creative performance of multiple logos vs. one logo
• Determine best-performing message and creative in Minnesota
• Provide data-backed campaign messages to reach women, girls, and families