Eastern Kentucky Concentrated Employment Program, Inc.

Buyer seeks a qualified marketing firm to develop and implement a comprehensive marketing and outreach strategy. The project aims to enhance brand awareness, increase visibility of the buyer and its partner activities, and achieve specific objectives. The selected firm will work closely with the buyer's communications department and agency management. The project focuses on elevating public awareness, strengthening brand identity, and promoting contracted partner visibility.

• 7/3/2024 - RFP Release Date
• 7/31/2024 - Proposal Due Date
• 8/1/2024 - Review of Proposals
• 8/31/2024 - Contract Award Date

• Develop targeted campaigns to raise public awareness of EKCEP's mission and services
• Analyze and refine EKCEP's brand identity
• Increase awareness of EKCEP's workforce partners and contracted service delivery organizations
• Develop a multi-channel communication strategy to reach target audiences
• Create a social media strategy to build brand awareness and engagement
• Develop messaging to communicate the value proposition of EKCEP's services
• Implement a digital media plan including social media, email, and text marketing
• Incorporate traditional media such as local TV, radio, and newspapers in outreach efforts
• Track performance of traditional and digital media campaigns
• Analyze data to identify areas for improvement in outreach efforts